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Sony Announces New PXW-FX9 Full Frame Camcorder

On Friday September 13th Sony announced a brand new camcorder the PXW-FX9. The FX9 is a whole new beast of a camera, featuring a new full frame 6k sensor, dual base ISO and a Hybrid Autofocus System. This is a brand new camera system and we are still just getting […]

FS7 Replacement Rumors

Is something coming from Sony that will replace the venerable FS7? We think its pretty likely that the rumors are true and we will see something new announced soon based on a large number of factors. First and foremost that the FS7 is about to turn 5 years old, and […]

Dual Base ISO and Shot Noise

by Keith Mullin In this article I hope to explain on a conceptual level how Dual Base ISO works and how Shot Noise can mislead us into thinking it’s just a gimmick from the camera manufacturers. I can assure you right now that Dual Base ISO is not a gimmick […]

Sony VENICE CineAlta Full-Frame 35mm 6K Camera

Sony VENICE comes to Z Systems It’s specs at a glance are: 6K (6048 x 4032) Full Frame Sensor PL Mount, and an E-Mount (Lever Lock Type) 8 Step Mechanical ND Filters (ND 0.3  to ND 2.4) Operator Controls On Both Sides Of Camera Compatible With Existing Accessories, Including the […]

Sony Instant Savings on Mirrorless Cameras and Lenses

by Keith Mullin Sony recently announced a wave of instant rebates on many of their most popular Mirrorless cameras and lenses.  Savings range from $100 to $500 on camera bodies and from $25 to $100 on lenses.  Almost all cameras and lenses have at least some amount of instant savings […]

Demystifying “Crop Factor”

By: Keith Mullin What Is It? “Crop Factor” is the idea that imagers smaller than a full 35mm stills frame effectively increase the focal length of any given lens.  Essentially they “crop in” on the image being transmitted from the lens onto the focal plane.  For example, the most common […]

Panasonic EVA1: First Look, Sony FS5 Comparison, Test Footage

By Keith Mullin After some unexpected delays in shipping, due to a pre-release update to the side grip, we were excited to receive our rental EVA1 at the tail end of November.  What followed was a mad rush to shoot some sample footage alongside the Sony FS7 and FS5 cameras […]