Tag: Lens

Demystifying “Crop Factor”

By: Keith Mullin What Is It? “Crop Factor” is the idea that imagers smaller than a full 35mm stills frame effectively increase the focal length of any given lens.  Essentially they “crop in” on the image being transmitted from the lens onto the focal plane.  For example, the most common […]

Rokinon Xeen 5 Lens Kit (Rental)

Budget Cinema Lens Test

We recently took the opportunity to do some testing on a variety of budget cinema lens sets.  Budget is of course a relative term when it comes to lenses, as some of these lenses cost close to $6,000 a piece.  When compared to the price of the higher end cinema […]

Canon CN-E 18-80mm T4.4 COMPACT-SERVO Cinema Zoom Lens (EF Mount)

Canon 18-80 First Look w/ Sony Cameras

Thanks, Canon, for bringing in one of the only three production lenses in the country!  It was great to get to play around with this lens and test the functionality with the Sony cameras – i.e. the Sony PXW-FS5, Sony PXW-FS7, and Sony PMW-F55. Canon COMPACT-SERVO 18-80 observations We liked […]

Zeiss CP.2 Prime Lens Kit

ZEISS Announces 12 Month, $0 Down / 0% Financing Program

ZEISS has announced that they will be reintroducing their 0% financing program for all Compact Prime, Compact Zoom, and Otus lens bundles. Here is the official announcement from Zeiss: We are delighted to reintroduce our ZEISS Cine Lens Finance Program giving you access to our entire range of ZEISS Compact […]

Canon COMPACT-SERVO 18-80mm T4.4 EF-mount lens

Canon’s New, Lightweight 18-80mm T4.4 Servo Lens Now Available for Pre-Order

Canon announced their new Canon COMPACT-SERVO 18-80mm T4.4 EF-mount lens earlier this year, and it now available for pre-order. It has a great zoom range, and an attractive price tag of around $5,000. This versatile and useful lens from Canon is meant to fill a needed gap in their product […]

Canon Video: The Science Behind 4K Lenses

Video: The Science Behind 4K Lenses

This whiteboard video by Canon does a good job of explaining the difference between older HD lenses and 4K lenses. Check it out: Click here to to PRE-ORDER the Canon COMPACT-SERVO 18-80mm T4.4 EF-mount lens Click the link above, call us or email us to order a Canon COMPACT-SERVO 18-80mm […]

Zeiss Loxia 2.8/21

Product Spotlight: Zeiss Loxia 2.8/21 Lens

With the new ZEISS Loxia 2.8/21 Zeiss is introducing a super wide angle lens for compact Sony full-frame cameras with E-mount.   Zeiss has recently started shipping the third lens in its Loxia series, the Loxia 2.8/21. It’s a compact, super-wide angle MF lens designed for the Sony FE camera […]