Tag: Lens
Demystifying “Crop Factor”
By: Keith Mullin What Is It? “Crop Factor” is the idea that imagers smaller than a full 35mm stills frame effectively increase the focal length of any given lens. Essentially they “crop in” on the image being transmitted from the lens onto the focal plane. For example, the most common […]
Budget Cinema Lens Test
We recently took the opportunity to do some testing on a variety of budget cinema lens sets. Budget is of course a relative term when it comes to lenses, as some of these lenses cost close to $6,000 a piece. When compared to the price of the higher end cinema […]
Canon 18-80 First Look w/ Sony Cameras
Thanks, Canon, for bringing in one of the only three production lenses in the country! It was great to get to play around with this lens and test the functionality with the Sony cameras – i.e. the Sony PXW-FS5, Sony PXW-FS7, and Sony PMW-F55. Canon COMPACT-SERVO 18-80 observations We liked […]
ZEISS Announces 12 Month, $0 Down / 0% Financing Program
ZEISS has announced that they will be reintroducing their 0% financing program for all Compact Prime, Compact Zoom, and Otus lens bundles. Here is the official announcement from Zeiss: We are delighted to reintroduce our ZEISS Cine Lens Finance Program giving you access to our entire range of ZEISS Compact […]
Video: The Science Behind 4K Lenses
This whiteboard video by Canon does a good job of explaining the difference between older HD lenses and 4K lenses. Check it out: Click here to to PRE-ORDER the Canon COMPACT-SERVO 18-80mm T4.4 EF-mount lens Click the link above, call us or email us to order a Canon COMPACT-SERVO 18-80mm […]
Product Spotlight: Zeiss Loxia 2.8/21 Lens
With the new ZEISS Loxia 2.8/21 Zeiss is introducing a super wide angle lens for compact Sony full-frame cameras with E-mount. Zeiss has recently started shipping the third lens in its Loxia series, the Loxia 2.8/21. It’s a compact, super-wide angle MF lens designed for the Sony FE camera […]
