Sony News
Product Spotlight: Zeiss Loxia 2.8/21 Lens
With the new ZEISS Loxia 2.8/21 Zeiss is introducing a super wide angle lens for compact Sony full-frame cameras with E-mount. Zeiss has recently started shipping the third lens in its Loxia series, the Loxia 2.8/21. It’s a compact, super-wide angle MF lens designed for the Sony FE camera […]
What Is HDR and Why Is It Important In 4K TVs?
Lately the term HDR (high dynamic range) has been popping up in some coverage of new 4K TVs, and soon, if not already, you’ll hear the phrase bounced around at electronics stores and dealer showrooms. So what, you’re probably asking, is HDR for TVs and why should you care? HDR […]
Sony4K Workflow
(last updated 4-22-14) Workflow Articles for the F5 / F55: An interesting article on the new SLOG3 Gamma Curve: Understanding SLog3 by Alister Chapman A discussion thread about SLOG-2 vs. SLOG-3 Sony Forum Discussion Thread SLOG-2 vs SLOG-3 Sony’s Cine Alta workflow guide: Sony’s 4K Workflow Guide (version 2.0) A […]


